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What is the main purpose of a scalp massage during a shampoo?

To apply more product

To stimulate blood circulation and relaxation

The main purpose of a scalp massage during a shampoo is to stimulate blood circulation and relaxation. This technique not only enhances the overall shampooing experience but also promotes the health of the scalp and hair follicles. Increased blood flow can lead to better nutrient delivery to the hair roots, which may encourage hair growth and improve scalp health. Additionally, the relaxing effect of a scalp massage can help reduce stress and tension for the client, creating a more enjoyable salon experience.

While applying more product could occur during the process, that is not the primary goal of a scalp massage. Similarly, although a pleasant scent may be a byproduct of using scented shampoos or products, it is not the purpose of the massage. Detangling hair is usually done with a comb or brush after shampooing, rather than during the scalp massage itself. Thus, the focus remains on circulation and relaxation as key benefits of this practice.

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To make hair smell better

To detangle hair

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